Words George Shillito // Photos Red Paddle Co
As you flick or swipe your way through a brochure or a magazine, do you ever wonder how those stunning images are created? Sure, someone who knows their way around a camera and Photoshop takes a photo of someone who knows what they’re doing with a paddle, but if it is that simple then every photo we ever see would be front cover material. So, what’s going on? Is it a just case of being lucky, or going somewhere nice? Or is some poor soul suffering for their art?
We join George Shillito, brand communication manager at Red Paddle Co, as he draws back the curtain to show us what it takes to create imagery that gets us stoked and dreaming…