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October 28, 2022

Red Original: The Revolution 3-in-1 Parka

Introducing a Revolution in changing.

Red Paddle Co have just released a breakthrough new product which seriously raises the bar on the changing scene.

The Revolution 3-in-1 Parka is a defiant new take on the changing robe concept…

Building on the success of their popular Pro Change EVO robe, the team have launched a new stand-out product that elevates the Red brand even further placing them firmly as leading experts in the changing market. The Revolution 3-in-1 Parka is a defiant new take on the changing robe concept.

Red Paddle Co’s first-class heritage for product design is unmistakeable and this latest innovation further strengthens the brands foothold in the premium outdoor market – Commercial Director Catherine Morris explains…

“Here at Red, we are constantly ripping up the rule book when it comes to design. The challenge was to create a changing robe you would be proud to wear year-round, in any setting.

We realise that our customers and our community do not exclusively enjoy just one sport or activity. Their adventures take them beyond Stand-Up Paddle boarding, and they enjoy a variety of outdoor activities on and off the water. Like us, they are searching for products that have multiple uses and can be applied and used no matter where their adventure takes them. It has taken us years, with hundreds of considered design elements, but I can safely say the Revolution is our most advanced Red Original product to date.”

Red Original’s new parka is an exclusive and premium hybrid answer for active lifestyles in even in extreme temperatures. It brings a completely innovative new concept to the change robe industry and a product that delivers a leading-edge solution that does it all.

The new parka has been completely under wraps for two years and the concept, design and reality have been brought together by a powerhouse of female designers and product leads; designed completely without constraint. As lead designer Cat Heraty explains…

We have designed one coat that does it all. The modularity of the Revolution means that either layer can be worn separately or together, depending on the conditions. So, the coat has the technological innovation that can cope with extreme outdoor and cold conditions but is still completely adaptable and stylish – a perfect answer for discerning consumers who demand the very best in performance too.

It is much more than purely a change robe; this is a totally new approach to the change robe concept and is set to be a true leader in the field. Once you’ve made use of all the technical parts of the jacket, the fully recycled product can be migrated to everyday use – this is a serious piece of kit you will want to be seen in – from the beach to the slopes to the urban hustle.

With a sleeker silhouette than other changing robes on the market, but still offering a stylish modern oversized fit as a coat, the Revolution has been designed to be understated yet highly technical. ‘Undercover’ reflective details, textured logos, concealed popper closures, and two-way premium YKK zips add to the contemporary look. There’s a wealth of pockets, including a concealed chest Napoleon pocket, four military-styled two-way hand warmer pockets, and storage pockets with embossed poppers.

Revolution 3-in-1 Parka Look Book (red-equipment.co.uk)

Here are some key reasons the Revolution Parker is the best all-weather parka on the market:

• Radical new hybrid you can wear year-round as a sleek, fully rainproof parka, cosy fleece jacket and changing robe

  • True 3-in-1 performance: outer and inner layers work as technical standalone jackets. Combined, it’s an exceptionally warm waterproof coat ready to take on the elements.
  • Walk the dog or dash to the shops in the quilted, double-layer, breathable outer jacket with even higher levels of waterproofing than the EVO.
  • Change on the beach with the removable long-line inner robe
  • Wear both together when battling the most extreme conditions, from cold water swimming to sub-zero temperatures on the slopes.
  • Stash keys, phone, wallet, snacks and more in one of the 11 inner or outer pockets.
  • Premium recycled fabrics used throughout.
  • Unisex design, sized by height, not build.

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